Category Archives: Social

Can You Say Yahoo in Mandarin?

Tweet Hope this doesn’t upset my friends back home. But I am fortunate to have a break from some West Coast meetings and I am writing this sitting outside looking over Santa Monica Beach.  It’s 72, sunny, no humidity.  Always … Continue reading

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You Have to Be Evocative to be Viral

Tweet With a late July/early August vacation followed by a medical procedure, I have committed the mortal sin of any blogger.  I haven’t written anything for over a month.  Fortunately, I have a colleague who regularly sends me ideas to … Continue reading

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Presidential Tweet Can’t Compete with Casey Anthony

Tweet So here at Blackberry Farm, where there is no technology, I also have not kept up with news. We saw in The New York Times Digest that Casey Anthony was declared not guilty. Karen was upset by this, both by … Continue reading

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I Liked it Better When “Clout” Came with Age and Wisdom

Tweet OK.  I’m a pretty happy, confident guy.  I’ve got a great business.  Beautiful  family.  Work with smart people.  Good health.  I’m not trying to be a bore here, but up to now I’m pretty satisfied.  And then I see … Continue reading

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Shorting Groupon

Tweet I don’t know whether it will work to short Groupon on their IPO.  The problem is everyone I talk to wants to short Groupon. I have to call my broker tomorrow, but I think if everyone shorts it, I … Continue reading

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Google Reaches for the Brass Ring

Tweet In the last 12 months, the focus on and investment in social media by blue chip clients has grown exponentially.  It is by far the fastest-growing discipline at Engauge. But, as much growth as we have experienced, clients are just getting … Continue reading

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Retail Goes Social

Tweet OK, I know everyone wants to write about the big deals like LinkedIn and Skype.  But this little deal is the one that shows how our industry is just buzzing.  As in BZZAgent selling to Tesco: TESCO BUYS SOCIAL … Continue reading

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Please Steal My Idea!

Tweet So two weeks ago AutoZone, Memphis, which has more than 4,600 stores in the United States and Mexico that sell automotive parts and accessories, selected a new agency.  Spending was estimated at $60-$70 million.  A review for the account generated … Continue reading

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Sine.com is the real giant

Tweet A half hour after my last post on China social media the New York Times writes about the growth of Sine.com and Weibo.  I presented with Weibo in China and they were terrific.  They had brand cases that shined far … Continue reading

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Why Facebook is not the only worldwide network

Tweet   Conventional wisdom is that Facebook is the total worldwide network.  And they certainly have a great start on everyone else.  This spring’s facebook and twitter driven uprisings in the Mideast only confirmed the power of these networks.  But … Continue reading

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