OK. I’m a pretty happy, confident guy. I’ve got a great business. Beautiful family. Work with smart people. Good health. I’m not trying to be a bore here, but up to now I’m pretty satisfied. And then I see another post, this time from my son Josh, about how much buzz there is for Klout now that Facebook has partnered with them.
And of course Klout is joined by others like PeerIndex and Twitter Grader in this parade to grade our digital influence. And Josh is right—they’re a great tool for rewarding consumers. As one New York Times commentator said, you don’t have to be a celebrity any more to be considered an “influencer”.
Sure enough, I hear the agency is going to have a wall with our Klout scores. So now my happiness and self-satisfaction are being invaded by this new pressure.
Like the Times article said, “This is creating a new social caste system. “ I liked the old system where I worked for 30 years to be agency Chairman, and that carried “clout.” Seems to me that I can only lose at this new Klout system. Josh is about 3 inches taller than me. I can no longer get a jump shot over him. He got faster and smarter, with better memory and language skills, a long time ago. But I was really reveling in the fact that I would have more “clout” for a long time. But thanks to Klout founder Joe Fernandez…… a father can’t have any more fun. I better start tweeting.
